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Santa Cruz County Breastfeeding Coalition

The Santa Cruz County Breastfeeding Coalition (BFC) is a community coalition of local partners committed to optimizing the health of mothers, birthing persons and babies by encouraging breastfeeding friendly attitudes, policies, and images in the community, recognizing the impact of birthing practices on breastfeeding, and promoting breastfeeding education and supportive practices among women and their families, health professionals and the community.

Goals and Objectives

  • Promote breastfeeding-friendly policies and practices in Santa Cruz County, including those promoted by mother friendly and baby friendly initiatives.
  • Conduct outreach and education to health care professionals, schools, businesses and the community.
  • Promote positive media coverage of breastfeeding issues and events.
  • Advocate for and facilitate ongoing support for Latina mothers and families to increase breastfeeding rates and duration among the population.
  • Support and participate in community events that promote breastfeeding and breastfeeding awareness.
  • Facilitate resource sharing and collaboration among agencies and programs that provide health-related services to women and their families.
  • Conduct data collection and evaluation to identify local trends in breastfeeding rates and related issues.
  • Conduct grant writing and other fundraising activities to provide financial support for Coalition activities.


Contact Information

The Breastfeeding Coalition meets virtually on the 2nd Thursday of every other month.

For more information about the Breastfeeding Coalition, please contact:

Erika Costanzo
WIC Regional
Breastfeeding Liaison
(831) 722-7121 ext. 155
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